Joyce Fish began her career as a fashion art director over 20 years ago. Her experience defining and building brands, art directing fashion photo shoots, and producing a job from concept to completion has led to many exciting positions in the apparel and advertising industry. Joyce was a Partner in Peartree Advertising, Sr. V.P. at Lipman Advertising, Advertising Manager at Sigrid Olsen, Art Director at Vogue, Account Director at Micheal Sparks Design and Creative Director at Macy’s.
The key to Joyce’s success in advertising and marketing is her ability to manage multiple projects, develop the most effective workflow and re-prioritize assignments as issues arise. Joyce works closely with account teams, merchants, and her clients to ensure the creative strategy is met. She has hired and led teams of photographers, stylists, models, retouchers, and copywriters and managed in-house staff and external advertising and P.R. agencies.
Her current business, Joyce Fish Creative Services, specializes in advertising concept and development, photo shoot art direction, and consulting with photo studios to maximizing the number of shots they produce. She has worked with Net-A-Porter, J. Jill, Haspel, Ritz Furs and SB Menswear to name a few.
Contact Joyce Fish to discuss how she can facilitate your creative strategy.